About the Role:

Tapstitch is looking for a creative, strategic, and data-driven Social Media Lead to own and grow our presence across platforms like Instagram, TikTok, Youtube, and beyond. You'll help shape how people discover, engage with, and get inspired by Tapstitch, focusing on customers looking to build and scale their dream fashion brand. This role blends storytelling, strategy, and analytics to elevate our brand, drive engagement, and support customer growth.

Key Responsibilities:

• Build and execute a smart, scalable social media strategy aligned with our mission and goals
• Collaborate with our in-house content producer to create standout visual and written content that celebrates our community, product, and brand
• Lead day-to-day content scheduling, posting, and community engagement across all social platforms
• Launch and manage campaigns with influencers, creators, and fashion entrepreneurs
• Track performance metrics, turn insights into action, and constantly optimize content and campaigns
• Work closely with Marketing, Product, and Merchandise to keep social aligned with our bigger brand and business strategy
  
  
  

Requirements

• 2+ years of experience in social media marketing
• Deep knowledge of platforms like Instagram, TikTok, Pinterest, and emerging channels
• Strong visual sensibility and content curation chops, bonus if you have an eye for fashion
• Comfortable interpreting data to drive decisions and growth
• Experience with eCommerce, DTC, or fashion/creator brands is a major plus
  
  
  

Benefits


Why You'll Love It Here:

• Own the social media function end-to-end at a high-growth, VC-backed startup
• Shape the brand's social media presence and voice
• Work directly with founders and leadership to influence key business strategies
• Partner with in-house teams to build the best social media experiences
• Join a mission-driven company backed by top-tier VCs
• Performance-Based Bonus: Up to 20% of base
• Health, dental, and vision insurance
• Early equity opportunity
  
  
  

About Tapstitch:

Tapstitch is a fast-growing, VC-backed fashion-tech startup on a mission to revolutionize how brands are built.

We combine the ease and speed of print-on-demand with the quality, variety, and creative freedom of a premium manufacturer, making it radically easier for anyone to launch and scale a fashion brand. Our platform gives entrepreneurs, influencers, and existing labels access to high-quality, on-trend apparel that they can customize, brand, and dropship globally.

Since launching in March 2024, we've grown at breakneck speed, now powering thousands of fashion brands. In March 2025, we closed a major Series A led by Tier 1 commerce investors.

We're scaling fast, expanding our NYC headquarters, growing our global team, and building the most powerful platform in fashion.