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• Job Title: CRM & Lifecycle Marketing Lead
• Location: NY, Brooklyn Dumbo
• Salary: $100k–$140k base (experience dependent)
• Performance-Based Bonus: Up to 20% of base
• Health, dental, and vision insurance
• Early equity opportunity

About the Role

Tapstitch is looking for a CRM & Lifecycle Marketing Lead to build and scale our customer engagement engine across email and SMS. This is a high-ownership role at the heart of our retention and growth strategy - ideal for someone who’s equal parts strategist, builder, and operator.

You’ll own the end-to-end lifecycle experience for thousands of customers, spanning both B2B-style accounts and B2C-style behaviors. From onboarding to re-engagement and everything in between, your work will ensure customers not only stay - but succeed with Tapstitch.

This is a unique opportunity to design impactful, data-driven customer journeys from scratch, working closely with our founders, marketing team, and internal developers to turn ideas into results.

Note: Tapstitch currently uses a custom-built CRM (Order Portal) that houses customer and order data, connected to Klaviyo via API for email marketing. You’ll work closely with an internal Order Portal developer who will support your reporting, insights, and data needs, so you can focus on building high-impact customer journeys.

Key Responsibilities

• Own and evolve our CRM and lifecycle marketing strategy across email and SMS.
• Build B2C-style flows (onboarding, abandoned cart, post-purchase) to drive engagement and retention.
• Develop B2B-style automations for key accounts, including onboarding triggers, milestone moments, and human-touch interactions.
• Partner with engineering to refine data inputs and improve segmentation, personalization, and automation.
• Select and implement Tapstitch’s SMS platform and build our multi-channel messaging strategy.
• Translate customer behavior into lifecycle campaigns that increase LTV and reduce churn.
• Monitor performance metrics and continuously test, optimize, and improve.
• Ensure best practices around data privacy, compliance, and deliverability.
• Collaborate cross-functionally with Sales, Customer Success, and Marketing to align lifecycle efforts with broader growth goals.

What You Bring

• 4+ years of experience in CRM, lifecycle marketing, or marketing automation.
• Deep knowledge of platforms like Klaviyo, HubSpot, Salesforce, or similar.
• Comfortable working with custom CRM systems and API integrations.
• Strong grasp of customer segmentation, behavioral triggers, and A/B testing.
• Proven track record of driving revenue through retention and re-engagement.
• Analytical mindset with the ability to interpret data and act on insights.
• Process- and detail-oriented with a passion for customer experience.
• Experience in eCommerce, fashion, or SaaS is a big plus.
• Strong content writer with the ability to craft engaging, on-brand messaging across channels
• Sharp eye for design and aesthetics, with experience collaborating effectively with graphic designers to produce visually compelling email content

Why You’ll Love It Here

• Own the CRM function end-to-end at a high-growth, VC-backed startup.
• Shape the customer journey for thousands of brands and creators.
• Work directly with founders and leadership to influence key business strategies.
• Partner with in-house developers to build the best tools and experiences.
• Move fast, test often, and see the real-time impact of your work.
• Join a mission-driven company backed by top-tier VCs, including Forerunner and Alpaca.

About Tapstitch:

Tapstitch is a fast-growing, VC-backed fashion-tech startup on a mission to revolutionize how brands are built.

We combine the ease and speed of print-on-demand with the quality, variety, and creative freedom of a premium manufacturer, making it radically easier for anyone to launch and scale a fashion brand. Our platform gives entrepreneurs, influencers, and existing labels access to high-quality, on-trend apparel that they can customize, brand, and dropship globally.

Since launching in March 2024, we’ve grown at breakneck speed, now powering thousands of fashion brands. In March 2025, we closed a major Series A led by Forerunner Ventures, with participation from Alpaca VC and other top investors.

We’re scaling fast, expanding our NYC headquarters, growing our global team, and building the most powerful platform in fashion.