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Head of Growth - Coa



Sales & Business Development
San Francisco, CA, USA
Posted on Friday, June 2, 2023

Head of Growth - Coa

Role is for you if you’re excited to define a new category and bring it to the masses.


We are building the mental health experience the 21st century needs by making emotional fitness an every day practice.
Over 80% of people will experience a mental health challenge in their lifetime, so why is accessing help still so stigmatized and archaic?
We are Coa: a first-of-its-kind gym for mental health. Our therapist-led emotional fitness classes & tools help people learn the skills for ongoing, proactive mental & emotional health.
Coa was co-founded by Alexa Meyer and Dr. Emily Anhalt, who met on Twitter in 2018 and were united by their vision to make mental fitness as proactive as physical fitness. Coa is backed by investors like NBA player Kevin Love, Casper founder Neil Parikh, Crosslink Ventures, and others.
Since 2021, Coa has worked to bring emotional fitness training to consumers & employers like NBC, Skillshare, LogDNA, Salesforce, Qualtrics, among several others.
The humans behind Coa
Coa is one of the few mental health startups founded by a licensed therapist. Coa was founded by Alexa Meyer and Dr. Emily Anhalt, a consumer and clinician who have experienced firsthand the need for better mental health experiences. Prior to starting Coa, they validated Coa with incredible impact via Mental Health Pop Ups across the country.
Team is primarily based in San Francisco & NYC (but all remote for now).
We are building a consumer movement & brand, while also bringing our classes to world-class employers like Salesforce, Silicon Valley Bank, Haus, Asana, and more
We’re backed by amazing institutional investors as well as individuals who have worked for world-changing consumer brands like NBA, Casper, Glossier, and Airbnb.
We've been featured in the Today Show, Fast Company, Men's Health, TechCrunch, First Round Review, and our therapists have been cited as experts in Wired, Forbes, Women's Health, Shape, Bustle, Psychology Today and many others.

Marketing & Growth Lead - Coa

We're seeking a senior & experienced growth marketer to help us make emotional fitness an every day practice.
Our therapist-led emotional fitness classes & 1 on 1 therapy sessions help people learn the skills for ongoing, proactive mental & emotional health.
You’ll help us identify & execute on consumer acquisition channels to grow our early customer base. Your work will help people find and engage with mental health resources like therapy and emotional fitness classes.
As our first marketing hire, this is an opportunity to shape the initial go-to-market strategy for Coa, while also owning the tactics to bring it to life.
We are looking for someone who is not afraid to move quickly & tactically. Testing new channels and driving early adoption. We are also looking for someone who has an appreciation for meaningful brand experiences and an empathetic focus on the people we’ve set out to help.
You’re the right fit for this role if you consider yourself a strategic-meets-tactical marketer and someone who enjoys thinking holistically about the brand narrative while growing an audience with thoughtful tactics.
How you’ll make an impact:
Partnering with our co-founders to build on Coa’s initial go-to market strategy while defining the tactics to bring it to life.
Help us make emotional fitness a household name, an ongoing practice, and a lifestyle choice for good mental health.
Grow our audience and bring Coa’s story to life across social media: Instagram, Facebook, and Twitter while using the platforms creatively to progress Coa’s mission of making mental health a proactive lifestyle.
Help people discover Coa’s online therapist-led classes and fine-tune the channels to ensure each class is filled.
Inspire a community of therapy & emotional fitness advocates through creative story-telling and partnership programs.
Engage our growing community through email, social media, content, and other creative ways to stay connected and involved with the Coa brand.
Track the effectiveness of what’s working across marketing channels using a data-informed approach.
Collaborate with mission-aligned partners and with our PR team on new announcements and launches.
You’ll be successful with us if:
You’ve worked in early-stage startups and know how to operate effectively in ambiguity and fast-paced environments.
You love to build marketing strategies & plans that drive real results : you’re interested in building content strategies that resonate and drive acquisition goals
You’re brand-savvy and data-informed: you understand the power of brand while using data to back your decisions and assess what’s working. You’re not afraid to dive into tools like excel spreadsheets, mixpanel / amplitude, and google analytics.
You’re extremely organized: any good marketer knows that ideas are only as good as their execution. You’re an adept project manager that can bring ideas to life in an organized way.
You are an effective collaborator and relationship builder. You’ve worked with cross-disciplinary teams in the past to deliver marketing campaigns that drive results.
You are a strategic-meets-tactical thinker: you love to think about the bigger picture of a brand narrative just as much as you love to work on the details of a high-performing email campaign.
You’re excited to bring a new consumer brands to market
We’re building a culture of:
Excellent, proactive, and thoughtful communication about work, personal needs, and expectations. (We also teach a class on effective communication to everyone on our team!)
Learning, curiosity, self-awareness, and personal growth
Interest in the depth and complexity of human & emotional experience
Psychological safety, diversity, inclusion and belonging: creating a safe space for all perspectives to not only be heard, but valued.
Destigmatization of proactive mental health and mental wellbeing
Total rewards and benefits:
Competitive salary and equity in a seed stage start-up
Comprehensive health benefits
Rejuvenation policy spanning PTO, holidays, personal days, and mental health days!
Intellectual Health: a healthy learning budget to fuel your personal growth
Mental Health: a stipend toward therapy
Travel Health: a stipend toward travel
Professional development opportunities: we offer classes to all employees on leadership fitness & emotional fitness at work
Opportunity to help build a culture that values self-care, cultural change, and collaboration

How to Apply

Please send a note to [email protected] with your resume, why this role is for you, and at least one simple idea or way you would increase user growth at Coa — if possible we'd love to see links or examples of campaigns (and results!) you’ve been a part of or creative endeavors you're especially proud of.