Social Media Manager
Animoca Brands
Marketing & Communications
Hong Kong
Posted on Jul 24, 2024
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
Job Summary:
We are seeking a dynamic and creative Social Media Manager to join our team at Anichess. The ideal candidate will have a passion for social media, content creation, and community engagement. You will be responsible for managing Anichess’ social media presence, creating high-quality content, fostering a vibrant online community, and driving growth through innovative strategies.
Responsibilities:
- Actively manage and grow Anichess’ presence on X (formerly Twitter), Instagram, YouTube, and other relevant social media channels.
- Interact with followers, respond to comments, and manage DMs to build a strong community and increase engagement.
- Create high-quality content including posts, stories, and visuals such as GIFs, memes, and gameplay video recordings.
- Develop and maintain a content calendar to ensure consistent and timely posting.
- Collaborate with the design team to produce visually appealing and on-brand content.
- Implement growth hacking strategies to rapidly increase user base and engagement.
- Experiment with various tactics such as viral marketing, referral programs, and influencer partnerships.
- Analyze data to identify high-impact opportunities for growth and optimize campaigns accordingly.
- Optimize website, social media profiles and content for search engines to improve visibility.
- Conduct keyword research to identify and target relevant search terms.
- Use SEO best practices to enhance content discoverability and drive organic traffic.
- Track and analyze social media metrics to measure the effectiveness of campaigns and content.
- Provide regular reports on social media performance and suggest improvements based on data.
- Assist with broadcasting and streaming during major tournaments and events.
- Promote live streams and engage with the audience in real-time to enhance the viewer experience.
Requirements:
- Proven track record as a Social Media Manager or similar role in Web3 or gaming
- Excellent knowledge of social media platforms, particularly X, Instagram, and YouTube
- Strong copywriting and written skills with the ability to create engaging and on-brand content
- Strong understanding of growth hacking techniques and SEO best practices
- Basic graphic design skills for creating visuals such as GIFs and memes
- Experience with video creation and editing, particularly gameplay recordings is a plus
- Passion for gaming and a deep understanding of chess is a plus
- Ability to work independently and as part of a team
THE PERKS
- Dynamic and Multi-cultural work environment (15 nationalities and counting!)
- Token and NFT incentive schemes provided by Animoca Brands
- Flat company structure: your ideas get heard by the right people very quickly
- Casual work attire
- Opportunity to get involved in working with various subsidiary brands
- Benefits (Medical / Life / Transportation Allowances)
Personal Information Collection Statement:
Personal data provided by the Job Applicant will be used strictly in accordance with the Employer's Personal Data Policies, a copy of which will be provided immediately upon his/her request. All classified data will be treated confidentially within the Human Resources & Administration Department. Personal data of unsuccessful applicants may be retained for a period of up to 3 months.